Marketing and Sales

Marketing & Sales

Arabian Yemen Cement Company Limited adopts an advanced marketing and sales strategy to enhance the competitive advantage of the company by using  the latest management techniques besides the application of marketing mix strategy as well as  brands building and developing its products based on customers’ needs , AYCCL works  to create effective communicational channels linking the company with all sales points , consumers and influencers on the purchase decision so as to guarantee obtaining ongoing information that makes it more capable to interact with the rapid changes at all levels