1. Meet our obligations to make the cement industry a key partner in building the society, and contribute to the infrastructure development and economic growth of the country.
  2. Produce a high quality cement as per the international standards, and provide variety of concrete products to all our customers by using environmental- friendly technologies and implementation of safety standards.
  3. Strive for innovation and solutions by providing the best experiences and ensuring smooth processing of procedures, operations, and systems.
  4. Work to develop the cement industry to achieve new levels of sophistication and increment of the value of the product based on the analytical expertise specialized in technical and innovative issues, in order to ensure the best quality of cement.
  5. To invest in and grow relationships with all partners alike, to provide the best solutions and access to the maximum production limits, with careful thinking to the development of business for mutual interest.